Brand Design
Packaging Design
FMCG Expert
Designing consumer
brands strategically
CREATIVE DIRECTOR
CREATIVE DIRECTOR
CREATIVE DIRECTOR
/ FMCG Expert
/ FMCG Expert
/ FMCG Expert
Turning shopper insights into brands that stand out, are loved and are easy to choose.
I’m João, a creative director specialising in consumer goods. I bring strategy and design together to give brands a clear point of view and turn it into identities and packaging people remember.
From working with leading international brands, I’ve learned to look beyond what stands out to understand what makes people choose. That insight shapes every decision I make, from the big idea to the smallest detail.
With strategy, I work on defining what a brand stands for and how it can stand apart from competitors. I use market analysis and shopper insights to understand the category’s codes, cues and purchase habits. I then find the right balance between feeling familiar and doing something unique.
I build distinctive brand worlds that bring strategic goals to life. sounds unnatural and does not clearly describe your approach. I draw on consumer trends while keeping long-term relevance in mind, creating distinctive brand assets that give people something to connect with.
On a crowded shelf, every second counts. I design packaging that draws attention to the brand, helps shoppers navigate the range and makes each product’s benefits clear. Every detail works to communicate quality, build trust and give people a reason to choose it.
From point of sale and outdoor advertising to TV and social media, I bring the brand idea into the world through campaigns, key visuals and content. Each piece carries the same distinctive character while working for its own audience and setting.
Strategy
With strategy, I work on defining what a brand stands for and how it can stand apart from competitors. I use market analysis and shopper insights to understand the category’s codes, cues and purchase habits. Then find the right balance between feeling familiar and doing something unique.
Strategy
With strategy, I work on defining what a brand stands for and how it can stand apart from competitors. I use market analysis and shopper insights to understand the category’s codes, cues and purchase habits. Then find the right balance between feeling familiar and doing something unique.
Branding
I build distinctive brand worlds that bring strategic goals to life. Drawing on consumer trends but understanding how to last, my work is about creating distinctive brand assets that give people something to connect with and help the brand stay relevant over time.
Branding
I build distinctive brand worlds that bring strategic goals to life. Drawing on consumer trends but understanding how to last, my work is about creating distinctive brand assets that give people something to connect with and help the brand stay relevant over time.
Packaging
On a crowded shelf, every second counts. I design packaging that draws attention to the brand, helps shoppers navigate the range and makes each product’s benefits clear. Every detail works to communicate quality, build trust and give people a reason to choose it.
Packaging
On a crowded shelf, every second counts. I design packaging that draws attention to the brand, helps shoppers navigate the range and makes each product’s benefits clear. Every detail works to communicate quality, build trust and give people a reason to choose it.
Brand World
From point of sale and outdoor advertising to TV and social media, I bring the brand idea into the world through campaigns, key visuals and content. Each piece carries the same distinctive character while working for its own audience and setting.
Brand World
From point of sale and outdoor advertising to TV and social media, I bring the brand idea into the world through campaigns, key visuals and content. Each piece carries the same distinctive character while working for its own audience and setting.
Let’s
Let’s
talk.
talk.
