João Rodrigues

BERLIN :

22:33

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João Rodrigues

I’m João, a creative director who believes great consumer brands are built on a simple understanding: people don’t shop in the way brands present themselves. They scan, compare, feel and decide—often in seconds. I connect strategy with design to create brands that make those moments count. Brands with a clear point of view, a distinctive presence and a reason to be chosen.

Over the past 10 years, I’ve helped shape international brands that people know and love. I’ve spent the past five specialising in consumer goods, working across categories where brands have seconds to catch a shopper’s eye. That experience brings together strategic thinking, creative direction and hands-on design.

brands worked with

Across categories including food, beverages, health and beauty.

brands worked with

Across categories including food, beverages, health and beauty.

brands worked with

Across categories including food, beverages, health and beauty.

years of experience

A proven track record of crafting impactful design solutions over time.

years of experience

A proven track record of crafting impactful design solutions over time.

years of experience

A proven track record of crafting impactful design solutions over time.

markets explored

Worked on brands for shoppers across Europe, the Middle East, the US and Asia.

markets explored

Worked on brands for shoppers across Europe, the Middle East, the US and Asia.

markets explored

Worked on brands for shoppers across Europe, the Middle East, the US and Asia.

Experience

Roman Klis

2023-2026

Group Creative Director

Creative Director

Design Director

Win CI

2022-2023

Senior Art Director

2020-2022

Senior Art Director

Art Director

Metadesign

2018-2020

Brand Designer

Junior Brand Designer

Design Intern

Leo Burnett

2017-2018

Creative Intern

Isobar

2013-2014

Junior Consultant

Branding Process

30-minute introduction call to discuss your goals, needs and deadlines. I provide a cost estimate and we agree on a timeline. You provide the brief, dielines and existing assets.

Research: I look into your brand, category codes and target audience and define clear, actionable goals for the future of your brand. Strategy meeting: We get together to discuss the findings and agree on the brand’s positioning and strategic design goals before moving into design.

Initial brand concepts, including a logo, distinctive assets and a proof-of-concept packaging design for one SKU.

Finalisation of the design selected in the previous phase for one agreed SKU, including the back and side panels.

Adaptation of the agreed master design across the remaining SKUs.

Delivery of final packaging artwork.

Translation of the brand concept into communication assets for social media, digital advertising, print and point of sale.

Your brand captured in a clear, easy-to-use guide for everyone who works with it.

30-minute introduction call to discuss your goals, needs and deadlines. I provide a cost estimate and we agree on a timeline. You provide the brief, dielines and existing assets.

Initial brand concepts, including a logo, distinctive assets and a proof-of-concept packaging design for one SKU.

Finalisation of the design selected in the previous phase for one agreed SKU, including the back and side panels.

Adaptation of the agreed master design across the remaining SKUs.

Delivery of final packaging artwork.

Translation of the brand concept into communication assets for social media, digital advertising, print and point of sale.

Your brand captured in a clear, easy-to-use guide for everyone who works with it.