SERVICES
CREATIVE DIRECTION
BRANDING
WEB DESIGN
AGENCY
ROMAN KLIS
YEAR
2024
CONTEXT
Figue One came to us to create a packaging design for a new world of healthier snacking—one where better choices are about permission rather than restriction.
APPROACH
The concept puts enjoyment first: generous, dynamic food shots lead the design, while the framing system signals the control the brand helps consumers maintain.
SOLUTION
Simple, colourful and joyful, the identity makes healthier snacking feel desirable, because balance should never feel like punishment.
