SERVICES
ART DIRECTION
PACKAGING DESIGN
AGENCY
WIN CI
YEAR
2023
CONTEXT
As the premium range of Swiss chocolate brand Frey, Suprême needed to be modernised while preserving its heritage and recognisability. The two ranges also needed clearer differentiation.
APPROACH
Building on the existing identity, we created a distinctive visual approach that engages the senses and evokes the sound of snapping a piece of thin chocolate.
SOLUTION
For the classic range, we created a cracked, diamond-like backdrop that showcases the chocolate. For the “Croquant” range, flying nuts express an explosion of crunchiness, complemented by a torn-paper backdrop.
