SERVICES
CREATIVE DIRECTION
BRANDING
WEB DESIGN
AGENCY
RODAO STUDIO
YEAR
2024
CONTEXT
Naughty Chips is a branding concept for a young, premium artisanal chips brand from Portugal. The brand targets Gen Z consumers who want authentic ingredients and full flavour.
APPROACH
The idea was to be bold while using premium design cues to convey the quality of the ingredients and the craftsmanship behind the manufacturing process.
SOLUTION
The design celebrates the ingredients through a strong central key visual surrounded by garnishes. The design system is built around a repeating N pattern—because you’re always allowed to be a little naughty.
