SERVICES
CREATIVE DIRECTION
BRANDING
PACKAGING DESIGN
AGENCY
ROMAN KLIS
YEAR
2025
CONTEXT
Studentská pečeť is one of Nestlé’s local jewels in the Czech Republic. The brand needed to reconnect with a younger generation and regain impact on the shelf. Together with the client, we modernised the brandmark, created a clear packaging design system and expanded the brand’s visual assets around the essence “A generous and surprising bite of chocolate that breaks uniformity”.
APPROACH
The redesign turns the brand’s richness and variety into a dynamic visual system. The refreshed electric blue, pulsating logo, orbit-inspired layout, and moving product compositions bring new energy while preserving recognition.
SOLUTION
Ingredients break through the system, improving appetite appeal, navigation, and standout across packaging, OOH, POS, and social. The result is a more youthful, expressive brand world that celebrates exploration, diversity, and the joy of breaking routine.
