SERVICES
CREATIVE DIRECTION
BRANDING
PACKAGING DESIGN
AGENCY
ROMAN KLIS
YEAR
2025
CONTEXT
Ora means "life" and "health" in the Māori language. The brand was founded in 2015 based on the belief that plant-based dietary supplements have proven positive effects on health. Faced with fierce competition in the supplement market, the next step in Ora's brand growth was a consistent update of its brand assets and improved shelf navigation. Together with the client, we delivered the brand’s biggest transformation to date—from newcomer to established brand.
APPROACH
We worked with the founders directly to identify the brand essence "Performance-enhancing plants". We built on distinctive existing assets, such as the colour blue and the brand’s product names, and developed new assets to help shoppers navigate the range.
SOLUTION
The new logo uses visual cues from nature to bridge the gap between nature and science that defines the brand. The seven icons representing the product categories are designed to convey the specific purpose of each category at a glance. Benefit-oriented, they create a harmonious, diverse visual language.
