SERVICES
CREATIVE DIRECTION
BRANDING
PACKAGING DESIGN
AGENCY
ROMAN KLIS
YEAR
2025
CONTEXT
While alcohol consumption is declining globally, people are looking for tasty alternatives that bring moments of joy to everyday life. Since 1783, the Schweppes brand has been setting standards in the filler category. Lately, the brand lost its iconic yellow and appeared cluttered across touchpoints. With our new brand design for Schweppes, we gave this icon among bitter drinks a powerful new design revamp, blending tradition and modernity, adding stand-out and consistency.
APPROACH
To unlock Schweppes‘ growth potential beyond the filler or bitter segment, we focused on the transformative character of this beloved brand. Strengthening iconicity and holistic brand perception, orchestrating brand elements through a needs-oriented portfolio architecture.
SOLUTION
Our new design brings the Schweppes brand essence “Turning life from flat to fizzy” to life in every detail. We made room for the iconic „Fizzy Yellow“ – turning up brightness and consistency across the customer journey. A modernised brandmark with carefully crafted details and a new, uplifting label shape with added bubbles give new meaning to the transformative nature of the brand.
