SERVICES
BRAND DESIGN
LOGO EVOLUTION
DESIGN SYSTEM
AGENCY
METADESIGN
YEAR
2022
CONTEXT
It is not every day that you have the opportunity to modernize a brand as iconic as Porsche. But the German sports car manufacturer's 75th birthday was the ideal starting point for a new era. Together, we embarked on a journey to recharge the brand and to shape its future.
APPROACH
The iconic wordmark is now the centerpiece and the baseline element of the Porsche communication. We have carefully modernized it, making it easier to use, read, and scale. Using the wordmark on its own creates great flexibility and avoids double branding.
SOLUTION
The new layout system follows simple rules that allow a high degree of flexibility in design expression. We use this system to implement the design principles across all media. The iconic wordmark, calm and precise typography, expressive imagery, and model lettering – they work together to create the unmistakable, luxurious Porsche look.
