SERVICES
CREATIVE DIRECTION
BRANDING
PACKAGING DESIGN
AGENCY
ROMAN KLIS
YEAR
2025
CONTEXT
Verkade has been an integral part of Dutch culture for generations. Familiar, beloved, and at the heart of everyday life. But over time, its chocolate range had lost relevance. Our task was to change that.
APPROACH
Our goal was to bring clarity to the brand and amplify its existing strengths. We refined and simplified the logo, then used the iconic V as the foundation for the new design, applying it to both the packaging and the chocolate itself.
SOLUTION
The new bar shapes and iconic key visual make the brand hard to miss on the shelf.
