SERVICES
ART DIRECTION
CAMPAIGN DEVELOPMENT
WEB DESIGN
AGENCY
IN-HOUSE
YEAR
2022
CONTEXT
What connects chocolate, oat milk, stationery and toilet paper? With over 100 products across very different categories, share needed to make its diverse portfolio feel like one brand. The answer was simple: every product does exactly the same thing—it helps people.
APPROACH
We turned the differences between the products into the idea behind the campaign. Each product declared “Ich mache genau dasselbe”—“I do exactly the same thing”—revealing the shared purpose behind their different everyday uses. A simple, playful way to make share’s donation model the link across the entire range.
SOLUTION
The campaign brought this idea to life through the products themselves and a TV commercial inviting viewers inside the share factory. There, we revealed the special ingredient added to every product: a donation to someone in need. One shared purpose, connecting a diverse portfolio and turning everyday purchases into opportunities to help.
